We conducted a survey on “1000 Kanji of this year, one character of next year” for 1,000 women over 20 in Japan by marketing company Her Story Inc.
The first place “Shaku” has been cited as reasons for selection, such as the earthquake in Kumamoto and Tottori, the entertainment world swaying with dissolution and insulting fuss, and the change of the Governor.
◆ Selection reason (1st to 5th)
TOP 揺 (Shake )23.7%
[meaning] Shake , loose, swing, move,
・ Politics began to move Generation turnover between the clear and the Showa era, disasters, filling problems, Olympic Games
・ There were many scenes where earthquakes occurred in various places, the weather was unstable, or governments swayed as political changes were overturned as the Governor changed.
・ Because the world was upset about emperor’s remarks
・ Because the shaking of the Kumamoto earthquake, there was also a shake in the entertainment world.
2th 災 (Disaster) 15.2%
[meaning] Things that happen naturally. Great fire, large water, dandelion, etc. Woe to you. To be disgusted
· Because of heavy rains and earthquakes in various places
· Because there were many natural disasters and accidents often
· Because it was a year with many disasters such as earthquakes and typhoons
3位 倫 ( Squeal ) 15.2%
[meaning] The way people should be treated and protected. Squeal.
Besides. An opponent who becomes a companion. Friend.
・ Because there were many things ethical thought made, such as celebrity’s affair affair successively, politician’s disrespectful response, incomprehensible murder case etc.
・ Because there was a lot of lack of ethics, such as infidelity, drugs, illegal investigation expenses.
4位 変(Change) 12.5%
[meaning] Changing one after another. To move on. Change.
The event that suddenly changed from what has happened so far will occur. Misfortune of time.
・ The weather was not good this year, it was somewhat strange.
・ Because there was a change that values or the like so far collapsed in a good sense or a bad meaning
・ Extreme change is severe including extreme weather.
5位 動 ( Move ) 10.5%
[meaning] not kept still. Change the position / attitude. It moves.
・ The Olympics and the situation moved
・ Many things such as the Olympic honors, the Tokyo Governor’s past reworking, the local earthquakes and many others moved in politics, sports and nature.
Summary of Survey
【Survey period】 November 9 – November 15, 2016
【Survey method】 Internet survey
【Survey target】 1000 women over 20 nationwide