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Harajuku Omotesando GENKI festival ‘Super Yosakoi 2017’


About Yosakoi festival

Since 2001, Super Yosakoi was sponsored by the local shopping area “shopping district promotion association Harajuku Omotesando Association”, keeping the tradition of Kochi’s Yosakoi Festival, as the Meiji Jingu dedication festival every year in August last Saturday in August in Harajuku Omotesando and Yoyogi area It is a festival being held.

◆ Last fiscal year results ◆
Team participating
96 teams (● Number of dancers: 5,331 people ● Average age: 28.9 years / ● Male / female ratio: Male 27% ・ Women 73%)
Implementation content
Show Yosakoi Naruko Odori at Stage 3 venue / Street 2 venue
Festival introduction
Approximately 100 teams from around the country gather in Omotesando every year, and we will show off a distinctly hot and warm “Yosakoi Naruko Dance”.
“Super Yosakoi” which was born in 2001 has reached the 14th time this year, and now has established itself as the largest Yosakoi festival in the metropolitan area.

Meaning that “Please come at night” by Tosa dialect.
When “Yosakoi” is made into Kanji, it will be “Night Come”, “Night Outbreak”, “Evening Together”.


The Yosakoi Festival was born in 1940 when the Kochi Prefectural Chamber of Commerce and Industry was the center of economic recovery in the postwar recession with the aim of promoting economic revival and regional development in the southern country Tosa Kochi.
The Yosakoi festival held in the first round, 21 teams and 750 participants grew into a big festival where more than 10,000 dancers participate in the 30 th round, It is also chosen as one of the ten best festivals in Japan.
And after about 50 years now, people spread by all the people fascinated by Yosakoi festival’s unique performance, and festivals of “Yosakoi style” are born one after another in the whole country, and it is said that the number is now nearly 220 It is.

“BROOK ‘SME-BYO cafe” which provides gluten free and vegan menu, offering a collaborative menu that can taste the ingredients of Kochi prefecture which is the birthplace of Yosakoi at a well-established Chinese restaurant “Nankoku Sake Company” ♪

On Sunday, August 27, “BROOK’SME-BYO Cafe × Kochi family” collaboration cafe
We are preparing various events that you can feel the charm of Kochi prefecture such as special photo spot of “Kochi family”, Kochi prefecture property exhibition, contact area with dancer, large lottery winning gorgeous BROOK’S product! !
Please try out special menu for a limited time by all means.

☆ BROOK ‘SME-BYO cafe (Shibuya-ku Jingumae 6-4-1 Harajuku octagonal building B1F ・ 1F) August 25 ~ 27

・ Tataki Burger of bonito from Kochi Prefecture (640 yen)
・ Tosa’s complete solar salt and Koshika smoothie from Kochi Prefecture (630 yen)
・ Yuzu produced in Kochi Prefecture and Udon Matcha soda (450 yen)

… Visiting benefits
“Super Yosakoi Odoriko Mr. Limited” Size up service of your favorite drink to customers who use cafe after going out costume.
When using the cafe, give one who has presented the cafe posting page in the “Super Yosakoi 2017” brochure with one drip coffee or tea bag! ! !

☆ Nankoku Sake Company (within 6-35-3 Jingumae Shibuya-ku Corp Olympia) ~ 8/27

・ Delicious items Kochi
“Lunch special course” (3,000 yen) ※ Prices are all tax and service charge

Super Yosakoi 2017

Super Yosakoi 2017

Yosakoi MAP

This year, the cultural hall stage will be gone, the Jingu Kaikan stage will be newly established.
The performance start time of Omotesando Avenue will be 30 minutes ahead of schedule and traffic will be regulated from 11: 30 minutes.

At the “Yoyogi no Mori Botouri venue” by Yoyogi Nearby Town Association
Between 12: 30 ~ 16: 30, this year’s super friendly performance time
(Bon dancing will be held from 17: 30-21: 00 on both the 8th and 26th and 27th.)

Harajuku mouth stage, Shinjuku Kaikan stage, Yoyogi park stage, NHK front street, Omotesando Avenue (27th only), Yoyogi no Morinobotori interlocking venue (26th only) in total 6 venues.
Please come and have fun!

Summer hair arragement by Kaijirushi (heart) event


C Channel This is the first event to be held at Yellow Studio, a free arrangement of hair arrangement using Kaijirushi beauty tool.
It will propose a hair arrangement that fits the perfect yukata for the Meiji Jingu Fireworks festival to be held on the same day.

A hair arrangement that you can experience on the day will be introduced by Hiyon, the official clipper of C CHANNEL, with a video (scheduled for delivery from July 30th (Sun)).
Those who wish to make a reservation in advance will arrange an adult-style arrangement and a garly-like arrangement of hair arrangement menu scheduled to be released on July 28(fri) at Kai BEUTY WEB magazine “KAI BEAUTY PRESS” ( You can also select one point make-up of Produce Yui Kanno, a popular model as a special make-up, for free. Also, a present campaign linked with SNS’s hashtag posting will be held at the same time.

Advance reservation starts from July 25 (Tue) from the special page in Kaijirushi HP
Let’s enjoy this fireworks display with the hair arrangement / make-up that you take for this opportunity!

[ Event overview ]
■ Date and time: Sunday, August 20th (Sunday) 13: 00-19: 00
13: 00 ~ 15: 00 (advance reservation)
15: 00 ~ 19: 00 (reception on the day)
※ 18: 00 reception closed
■ Location: C Channel Yellow Studio
Shibuya-ku Jingumae 3-28-9 Tokyo Japan
■ Summary: Hair arrangements using the Kai shelve beauty tool for one day only Events that can be experienced for free.
■ Advance reservation: from July 25(tue) Special page
* Clothes can also be experienced. * Junior high school students and above are eligible.

‘Kyoto Granbell Hotel’ experience report – New Hybrid Japonesque style Designers Hotel

Hi.This time, we report the exhibition of ‘Kyoto GranBell Hotel’ in front of the grand opening on 14th July 2017 at Gion where we feel the most Kyoto culture in Kyoto.
It is a new designer hotel that fuses contemporary art and Japanese, to make “Fun to STAY” the current Gion.

・ A designers’ hotel that combines the sum of modern art and the traditions of Gion.
・ Japanese-style room The Japanese-style tatami room and the bed are arranged, and the airy space.
・ In Kyoto, there is also a large public bath, and you can relax while watching the small garden.
– It is a 2 minute walk from Gion Shijo Station, 7 minutes walk from Kawaramachi Station with one of the best shopping streets in Kyoto, and 7 minutes walk to Yasaka Shrine.
・ In the underground rooms, there are also some underground rooms where the quietness of the sound is far away from the noise of the Gion.
・ The half – ground space is a space where the front, the lane, the bar, and the restraint are connected

● 3 design theme
1 “Traditinal” awareness
2 “Craftmanship” uses material made up
3 “Glamorous” airy feeling is expressed by the shine of Kyoto Gion.
With these three themes as the axis, you will be able to enjoy new Japanese interpretation, Japanese space, and Japanese world view.
It incorporates and reorganizes the world ‘s aquarium, and combines it with Japanese culture and Japanese DNA to create a unique Japanese original design,
This is a place where you can experience the new Japanese space while exploiting Japan’s tradition and Japanese traditional culture, materials and concepts.

Read More Article Report vol.1
Report vol.2

The makeup of this summer is hot with “Pink boom”!

The makeup of this summer is hot with "Pink boom"!

◇ In light of “pink” in season the keyword “lightness” and “feeling out”

The biggest trend in spring and summer is pink eye shadow.The pink of this season is the mainstream with a slightly dull grayish color. Fluffy pink with familiar skin, fluffy eye line does not dare, or put black and brown lines only in the outer corner of the eye this season. It is now feeling to make “lightness” and “missing” somewhere without making the gradation effective or surrounding the eyelids tightly with a black eye line.

Elevated Eyelash

Not Elevated Eyelash

season the keyword “lightness” and “feeling out”

◇ From Petty Eyelashes to the Era of “Not Elevated Eyelash”

Another thing that stands out in the spring and summer eye makeup is a new flow of “not elevated eyelashes”.
Increase natural eyelashes that are parallel along the eye frame or dare to go down.
Womans want to pursue an eye makeup that really matched their personality. ”

Blue Red and Pink Lip

Blue Red and Pink Lip

◇ LIP is familiar to the skin “Blue Red and Pink” is the season

Color tone of familiar “Moderate (familiar color) lip * 4” familiar to the mainstream.
Lip with a thin tint with good color tendency is also popular, and people who enjoy natural appearance and texture as if they are colored lumps are increasing rather than thickly overlapping lipstick or gloss.

◇ Eyebrows fixed natural eyebrows thick

Eyebrows with a natural thickness that has been in fashion for several seasons will continue this season. Linear somewhat rounded eyebrows making full use of the hair flow of my eyebrows are popular.

◇ Cheeks are natural blood cheeks

As with the eyebrows, the cheeks also have a natural tendency to stand out, and it is naturally fluffy enough to show a good blood color to the mainstream
This season we are using pink as a mouth with a pink makeup trend. So, Cheek dare to keep it balanced.

◇ Hair style, medium length is popular!

In styling, style made with permanent hair and hair irons is a minority. Straight style, nuance of huge hair style, hair winding and so on, style which does not feel like being styling is mainstream.
Just like “make-up” is a keyword in makeup, hair also “sticks to the details” Shifting from the trend until last season, “not too pleasant” “not too much” style

◆ Survey summary:
Street survey on make-up and hairstyle
Implemented at 300 Girls in Harajuku and Shibuya in Tokyo from late April 2017 to early May in 300 women in their 20s and 30s

Shiseido Beauty Creation Center
Shiseido Group

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