◇ In light of “pink” in season the keyword “lightness” and “feeling out”
The biggest trend in spring and summer is pink eye shadow.The pink of this season is the mainstream with a slightly dull grayish color. Fluffy pink with familiar skin, fluffy eye line does not dare, or put black and brown lines only in the outer corner of the eye this season. It is now feeling to make “lightness” and “missing” somewhere without making the gradation effective or surrounding the eyelids tightly with a black eye line.
◇ From Petty Eyelashes to the Era of “Not Elevated Eyelash”
Another thing that stands out in the spring and summer eye makeup is a new flow of “not elevated eyelashes”.
Increase natural eyelashes that are parallel along the eye frame or dare to go down.
Womans want to pursue an eye makeup that really matched their personality. ”
◇ LIP is familiar to the skin “Blue Red and Pink” is the season
Color tone of familiar “Moderate (familiar color) lip * 4” familiar to the mainstream.
Lip with a thin tint with good color tendency is also popular, and people who enjoy natural appearance and texture as if they are colored lumps are increasing rather than thickly overlapping lipstick or gloss.
◇ Eyebrows fixed natural eyebrows thick
Eyebrows with a natural thickness that has been in fashion for several seasons will continue this season. Linear somewhat rounded eyebrows making full use of the hair flow of my eyebrows are popular.
◇ Cheeks are natural blood cheeks
As with the eyebrows, the cheeks also have a natural tendency to stand out, and it is naturally fluffy enough to show a good blood color to the mainstream
This season we are using pink as a mouth with a pink makeup trend. So, Cheek dare to keep it balanced.
◇ Hair style, medium length is popular!
In styling, style made with permanent hair and hair irons is a minority. Straight style, nuance of huge hair style, hair winding and so on, style which does not feel like being styling is mainstream.
Just like “make-up” is a keyword in makeup, hair also “sticks to the details” Shifting from the trend until last season, “not too pleasant” “not too much” style
◆ Survey summary:
Street survey on make-up and hairstyle
Implemented at 300 Girls in Harajuku and Shibuya in Tokyo from late April 2017 to early May in 300 women in their 20s and 30s
Shiseido Beauty Creation Center